Our Alpha MVP, Posmolyzer, checks content for consistency with your Message Architecture so everyone in your organization can know what to say to be consistent and build brand momentum.

Posmo Boilerplate

Posmo is a positioning product developed out of Andy Cunningham’s positioning framework and eponymous book, Get to Aha. Every role in a modern company creates content that either is or, unfortunately, is not consistent with the company’s brand messaging. Improving consistency is important to every CMO building a brand but this tough task can take months if not years to achieve, even without transitions or pivots intervening. The reason is simple and no one person’s fault; employees, people, and communities don’t know what to say to build brand momentum. Posmo helps your people know what to say where they work to drive brand message consistency and frequency so the company can build brand momentum with every marketing effort. Imagine activating your complete brand message architecture in one day. The product, Posmolyzer, is in Alpha customer testing with Cunningham Collective clients. Posmolyzer is the first product in a roadmap designed to help CMO’s steer their companies towards their position of maximum opportunity so the world can bring more innovation to market.

Posmo operates out of the San Francisco Bay Area, USA, and Bengaluru, India. The company is led by Andy’s son, Cormac Siegfried.